Planet Peach Summit 2025
Event Consulting | Event Leadership | Event Delivery
Client
Peach 20/20
Sector
Hospitality
Services
Event Leadership + Delivery
Attendees
250+
overview
Peach 20/20 delivers industry-leading conferences and events for the UK hospitality sector, bringing together operators, suppliers and industry leaders to share ideas, insight and innovation.
With a lean internal team and no dedicated event operations resource, Peach 20/20 appointed Natalie to provide event consulting, operational leadership and end-to-end event delivery for Planet Peach 2025.
Working alongside the founders and internal team, Natalie led planning, supplier management, sponsor onboarding and onsite operations, supported by McDonnell Marketing’s trusted event delivery team.
the challenge
Planet Peach is one of the hospitality industry’s leading sustainability conferences, bringing together operators, suppliers and thought leaders from across the sector.
With multiple sponsors, exhibitors, suppliers and stakeholders involved, the event required experienced operational leadership to ensure every aspect of delivery ran seamlessly.
Peach 20/20 wanted to outsource event operations so their internal team could remain focused on programme content, speakers, delegates and partner relationships, confident that the planning, logistics and onsite delivery were being professionally managed.
Results That Matter
Successful events are measured by more than what happens on the day.
Through detailed planning, proactive supplier management and experienced event leadership, Planet Peach 2025 was delivered seamlessly from build through to breakdown.
By taking ownership of the operational delivery, we enabled the Peach 20/20 team to focus on delivering an outstanding experience for delegates, speakers and partners.
Seamless venue operations and logistics, enabling the event to run smoothly from start to finish
Strong sponsor and exhibitor presence, with high visibility and well-supported engagement
Increased event revenue through targeted sponsor sales and efficient onboarding
Effective onboarding and support of new sponsors brought in through proactive sales efforts
Sustainable catering that aligned with the ethos and values of the summit
Efficient troubleshooting and on-site coordination, ensuring minimal disruption
Timely setup and breakdown, with all operational details delivered on schedule
Our role: Event consulting, venue operations, partner management and event delivery
Peach 20/20 appointed McDonnell Marketing as its outsourced event operations team, providing the expertise and additional resource needed to deliver Planet Peach 2025.
Working as an extension of the internal team, we managed venue operations, supplier coordination, commercial partner management and onsite delivery, allowing the founders to focus on the conference programme and delegates while we took ownership of the operational delivery.
Pre-Event Planning and Management
- Venue Coordination: We worked directly with the team at 30 Euston Square to manage venue logistics and ensure all deliverables were met to brief, from layout and room setup to AV and signage.
- Catering Coordination: Collaborated with venue and catering staff to deliver a fully plant-based, sustainable menu that aligned with the event’s ethos and sustainability goals.
- Exhibitor Prep and Management: Confirmed stand spaces, shared clear setup instructions, and ensured all exhibitor materials were in place well ahead of the event.
- Partner Communication: Served as the main point of contact for all event partners and supporters, streamlining their onboarding and ensuring brand alignment throughout.
Sponsorship Sales & Partner Outreach
Our remit also included developing and delivering a focused sponsorship sales process. We began by identifying relevant commercial categories, building custom account lists, and managing outreach to prospective partners. From early conversations to closing the sale and handling onboarding logistics, we worked closely with Peach 20/20 to secure sponsorship support that aligned with the event’s theme and values, enhancing both content and commercial impact.
This proactive sales support allowed the Peach 20/20 team to stay focused on curating programme content, while we ensured new sponsors were brought in, briefed, and fully supported ahead of the event.
Venue Operations Management
- Coordinated the BEO and function sheet with the venue, confirming all key timings, catering details, and operational specifics.
- Managed logistics around the post-event drinks reception, ensuring a smooth experience for attendees and delivering to budget.
Sponsor & Exhibitor Management
- Oversaw sponsor and exhibitor delivery on-site, ensuring their visibility, materials, and spaces were optimised for engagement.
- Provided exhibitor and sponsor support on the day, managing last-minute requests, signage adjustments, and brand placements to ensure a polished presence.
- Ensured a smooth and efficient exhibitor setup and breakdown, minimising disruption and keeping to schedule.
On-Site Event Support
- Two On-Site Event Managers: Our team was present on the day to manage operations from start to finish, working alongside Peach 20/20 to oversee the schedule, liaise with suppliers, and handle live troubleshooting.
- Supported the attendee registration process, delivering a smooth check-in and professional first impression.
- Resolved real-time issues discreetly, keeping the event flow uninterrupted and the guest experience consistently high.
- Managed setup and breakdown timings, ensuring all logistics were delivered to plan without overrun.
Post-Event Reporting
Following the event, we delivered a full debrief with feedback on delivery, operational insights, and areas for future optimisation – supporting continuous improvement for upcoming Peach 20/20 events.
What they had to say
“Working with Natalie & McDonnell Marketing on our recent conference was an absolute pleasure.
They picked up a wide-ranging brief from event management to sponsorship sales and marketing – and I couldn’t be happier with their performance.
Super organised, on top of every detail, and totally professional. They felt like a seamless extension of our team – easy to work with, calm under pressure, and full of great ideas. They didn’t just help us deliver the event; they made it better.
A fantastic partner for anyone looking to deliver successful, high-quality events.”
Why They Chose us
Peach 20/20 partnered with us for our:
- Expertise across venue operations, sponsor sales, and partner delivery
- Professionalism and attention to detail in every stage of event planning and execution
- Flexibility to integrate seamlessly with their internal team and take full ownership of delivery
We Offer More Value
At McDonnell Marketing, we partner with our clients to deliver events that leave a lasting impact. For the inclusion in Awards 2024, we acted as:
- Advisors: Shaping the event’s strategy and setting it up for scalable success.
- Consultants: Sharing innovative ideas to elevate the guest experience and optimise event processes.
- Event Delivery Experts: Managing every element to ensure a seamless and exceptional outcome.
Our Way of Working
- Collaborative Approach: Building strong relationships with clients, suppliers, and partners for smooth delivery.
- Flexibility: Adapting to the unique needs of each event to maximise results.
- Strategic Focus: Combining clear planning, regular communication, and proactive problem-solving to achieve outstanding outcomes.
By utilising our expertise in event management, sponsorship sales, and partner support, we helped deliver a sustainability summit that was as well-organised as it was impactful, and we’re now looking forward to working on the next Peach event!