WiHTL & DiR
Indigo O2, London
November 2024
700+
18+
20+
At McDonnell Marketing, we specialise in providing expert event consultancy, strategy, and delivery to help our clients achieve outstanding results. When WiHTL and Diversity in Retail (DiR) approached us to deliver their Inclusion Summit 2024, they needed experts who could step in and manage this flagship event seamlessly. As a small business running multiple events coordinated by their Programmes Delivery Teams, they required dedicated event management and marketing expertise to execute this large-scale event.
The WiHTL & DiR Inclusion Summit 2024, themed “Measuring the Business Impact of Inclusion,” took place on Tuesday, 5th November at the Indigo at The O₂ in London. Bringing together over 700 leaders from the Hospitality, Travel, Leisure, and Retail sectors, this event showcased the transformative potential of equity, diversity, and inclusion (EDI) through inspiring content, networking opportunities, and impactful discussions.
The WiHTL & DiR Inclusion Summit 2024 was a resounding success, achieving and surpassing all key objectives:
Attendees from leading brands in Hospitality, Travel, Leisure, and Retail.
Exhibitors showcasing innovative solutions.
Speakers delivering thought-provoking presentations and panels.
Quadrupled ticket revenue through strategic pricing.
Achieved significant cost savings across AV, event tech, catering, beverages, and merchandise through strategic supplier partnerships and sponsorships.
Excellent feedback from attendees, exhibitors, and sponsors for the event’s organisation, content, and overall experience.
Established strong relationships with the venue and all suppliers, ensuring seamless delivery and laying the groundwork for future collaborations.
McDonnell Marketing provided end-to-end support, combining strategic guidance, expert project management, and hands-on execution to ensure every aspect of the event was delivered to the highest standard. Here’s how we made it happen:
#InclusionSummit24
WiHTL and DiR selected McDonnell Marketing because of our ability to provide:
At McDonnell Marketing, we don’t just deliver events—we partner with our clients to create exceptional experiences. For the WiHTL & DiR Inclusion Summit 2024, we acted as:
By combining strategic expertise with hands-on execution, McDonnell Marketing helped WiHTL & DiR deliver a best-in-class event that not only showcased the business impact of inclusion but also set a new benchmark for success in the EDI space.
If you’re looking for expert guidance on creating impactful, results-driven events, let’s start the conversation today.