Lead Sourcing and Sponsorship Sales for EA Technology
Client
EA Technology
Location
Chester, UK
When
October 2025
Service
Sales & Lead Generation
Specialist sponsorship sales
EA Technology is a global leader in electrical asset management. As they approached their two major co-located events at Chester Racecourse, the Industrial Forum and the inaugural Power Skills Conference, they came to us to be their dedicated partner to lead the commercial revenue stream.
While their internal teams managed the broader event logistics, content and event marketing, they required us to:
- Monetise a Legacy Event: Introduce a formal sponsorship structure to the established Industrial Forum for the first time.
- Commercialise a New Brand: Launch the Power Skills Conference with a sustainable, profitable revenue model.
THE VALUE ADD
New partnerships: Secured high-profile sponsors – leading brands and institutions in the industry.
Data Legacy: Provided a “clean” list of qualified leads for future EA Technology sales campaigns.
Sales + Revenue: successfully sold sponsorship packages of varying levels from headline though to Exhibitor packages for both events.
The Execution - Driving Sponsorship Revenue
As a dedicated extension of client’s team, we provided the concentrated sales effort required to turn prospects into confirmed partners.
As with all our projects, visibility is central to our work. We maintained total alignment with the client through weekly meetings and managed a live project tracking document. Providing full visibility of not only the sales progress but the specific messaging and scripts we used to represent their brand in the market.
Data & Lead Sourcing
Working from an initial data set, we went further by sourcing and qualifying new leads and cleansing existing data. Resulting in a high-intent database for the client’s sales team to use for future outreach.
Targeted Sales
We advised on improvements to packages to better suit the sponsor’s profile and intent and to strengthen the ROI case for potential partners.
Complete sales cycle:
- Strategic Outreach: Tailored email campaigns, and direct calls.
- Consultative Selling: Hosting online meetings with key decision makers.
- Closing: Ensuring all contracts were in order, signed and with the client well ahead of the event dates.
The Impact: Revenue and Future Growth
Our involvement resulted in a successful commercial debut for both conferences, engaging major sector players such as Northern Powergrid, Orsted, and RWE.
- Revenue Secured: All sponsorship targets met and contracts signed.
- New Partnerships: Secured high-profile sponsors including Energy & Environment Awards, Recruited UK, and the University of Lancashire.
- Data Legacy: Delivered a “clean” list of qualified leads for future EA Technology sales campaigns.
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What they had to say
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Why They Chose us
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We Deliver More Than Just Events
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Our Collaborative Approach
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